The responsibilities of an SEO Expert and constantly evolving. Those responsibilities were significantly different in 1998, 2002, 2010, and 2017. Some of the major things that need to be considered in 2017 that were not a while ago are:
- Site Accessibility: this is when you create a website that can be easily crawled and indexed by a search engine.
- Keyword Research and Targeting: this is when choosing the right keywords and using them to perform search engine optimization tasks are done.
- Content Strategy: this is when the company sets up how they can best use their internal resources to product quality, valuable, relevant, and engaging content.
- Content Creation: this is when the firm executed the content strategy and published the content online on a blog or website.
- Link Building
- New Search Protocols
- Search Verticals
- Community Management
- Social Media Promotion
- Social Network Reach
- Reputation Tracking
- Local/Mao Optimization
Among the many responsibilities above, many of them are still changing. To keep up with the changing responsibilities of SEO managers and what is demanded from them from their clients, follow the link provided above. Tumurcuoglu posts updates of what you need to keep your eye out for.